A professional trade fair dedicated to the Mediterranean fruit and vegetable industry (purchase, sales, transport and logistics). Medfel is the only Fruit and Vegetable event in the Mediterranean area, created to promote the sector’s products and expertise of almost 6,000 professionals from all over the world! A business convention: using their personal access to the website, international VIP buyers invited to the fair can explore the products offered by exhibitors and notify their desire to meet them. Exhibitors then hold pre-scheduled private interviews at their stands with the buyers who have selected them. With over 5,600 BtoB meetings organised in 2015, the fair provided all 240 exhibitors with the opportunity to meet high calibre buyers. A programme of symposia (including crop forecasts), organised in an innovative format in the form of “Podium TV”, broadcast live at the fair. Debates on key topics (production, trade, solutions, transport and logistics) with input from a number of well-known personalities. The much awaited announcement of the summer fruit harvest forecast.
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