British Food Fortnight was conceived in response to the fact that, though there are numerous food initiatives, projects and events taking place across Britain, there was no overall flagship event to bring them to the public’s attention. It was held for the first time in Autumn 2002 at the same time as Harvest Festival, the traditional time for celebrating our food.Since its launch, the event has quickly become the definitive national celebration of our British food, and the health benefits and pleasures of eating quality, fresh, seasonal and regionally distinct produce. It has established itself on the national calendar extremely quickly. By focusing effort on a calendar date it gives people involved in the food business something to aim for and helps concentrate their efforts. It is therefore much more than a mere date in the diary. It is proving an important influencer in engaging the retail, catering, education and volunteer sectors and in establishing a more robust market for Britain’s food.
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